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Black Velvet vs Jack Daniel’s: Which Wins?

Discover the differences between Black Velvet vs Jack Daniel’s in this in-depth comparison and decide which Whiskey is better for You!

Black Velvet

NoseVanilla, corn, ethanol
PalateOak, ethanol, cotton candy, oak spice
FinishNail polish
Alcohol content80 proof (40% ABV)
How to drinkCocktails
Similar toCrown Royal, Jim Beam

The nose offers vanilla at first, followed by a hint of corn and a fair amount of ethanol.

On the palate, Black Velvet feels thin lacking in body. Flavor is mostly oak and ethanol on the first sip but mellows out into an overly sweet cotton candy flavor.

As you keep drinking it becomes bitter as oak spice starts to take over.

The finish is short and warm, with a strong nail polish note.

You could disinfect wounds with it but definitely this is something I recommend not buying as it’s not only but one of the worst (if not the worst) cheap Canadian Whisky.

This is one of the only whiskies I have tried that doesn’t get better with Coke as the nail polish note gets through.

I always try to find something positive about a dram but this is something for which I have nothing good to say.

This whisky is made in Canada by Heaven Hills, who crafts good budget bourbons such as Evan Williams which is a champ in terms of value and immensely better than the Black Velvet.

There are a few facts worth knowing about the Black Velvet:

  • Aged for 3 years.
  • Mash is comprised mostly of corn.
  • Crafted at The Black Velvet distillery in Lethbridge, Alberta, Canada.
  • The distillery features an automated operation system requiring just two employees per shift.
  • Black Velvet is the second best-selling Canadian whisky behind Crown Royal.
  • Owned by U.S. based Heaven Hills (Elijah Craig, Evan Williams, Henry McKenna, Larceny).

Jack Daniel’s No. 7

NoseBanana, oak, wood polish
PalateCaramel, banana, oak char
FinishCitrus, black pepper, oak spice
Alcohol content80 proof (40% ABV)
How to drinkCoke
Similar toOld Forester 86, Woodford Reserve

The nose brings a plastic banana note, with hints of brown sugar, oak and just a bit of wood polish.

On the palate, Jack Daniel’s falls flat, with very little body as it lacks texture. Somewhat sweet up-front, with oak char bitterness coming behind overwhelming the sweetness as you keep drinking it.

The finish is almost non-existent, hot and peppery, with a hint of citrus and something that reminds me of glue.

Jack Daniel’s No. 7 (Review) was my first whiskey and something I enjoyed 20 years ago, but my taste has evolved and now is something I would only drink if drowned in Coke.

It’s just too harsh to make a nice sipping whiskey although it gets better when adding rocks. Ice tunes down the heat and the pepper making it acceptable.

The best use you can make of the Jack No. 7 is in cocktails, especially when mixed with Coke. In fact, I can’t think of something better except for those Bacardi rums to mix with Coke.

Drink Jack Daniel’s & Coke or ginger ale and you will be very happy with it… beyond that it serves no purpose as it’s just too harsh.

There are a few things worth knowing about Jack Daniel’s:

  • Jack Daniel’s is the top-selling whiskey across the globe with sales of over 100 million bottles per year.
  • JD is not a Bourbon, but a Tennessee Whiskey, made from 80% corn, 12% barley, and 8% rye.
  • Most distillers adhere to a set amount of years to declare a whiskey ready for bottling but Jack Daniel’s tasters decide when is ready based on color, aroma and flavor. 
  • Jack Daniel’s is filtered for up to 12 days through 10 feet (3 meters) of homemade sugar maple charcoal. This process removes some of the harshness from the spirit.
  • The Jack Daniel’s brand is owned by the Brown-Forman Company along the Old Forester, Woodford Reserve and Herradura.

Black Velvet vs Jack Daniel’s: Price comparison

Prices are approximate and stated in USD:

Black Velvet$8
Jack Daniel’s No. 7$17

Black Velvet vs Jack Daniel’s: Which is better?

Jack Daniel’s tastes better

WhiskeyBlack VelvetJack Daniel’s
  • Jack Daniel’s tastes better than Black Velvet, which is not an accomplishments as anything tastes better than the Black Velvet.
  • In fact, the Black Velvet is one of the worst whiskies I’ve come across.
  • Just don’t drink in neat.