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Wild Turkey Longbranch vs 101: Head to Head!

Discover the differences between Matthew McConaughey’s Wild Turkey Longbranch vs 101 in this in-depth comparison and decide which bourbon is better for You!

Wild Turkey Longbranch

NoseCaramel, mesquite, nutmeg, cinnamon
PalateCaramel, rye spice, mesquite, vanilla, old leather
FinishMaple syrup, mesquite
Alcohol content86 proof (43% ABV)
How to drinkRocks, cocktails
Similar toMaker’s Mark, Woodford Reserve

The nose brings caramel at first, followed by a hint of mesquite wood, along nutmeg and cinnamon.

On the palate, Longbranch lacks a bit in body as it feels weak and thin. Flavor hits with caramel and rye spice at first, moving into mesquite, vanilla and old leather.

The finish has a moderate length, with a hint of maple syrup and more mesquite wood.

Longbranch is sweeter than the typical Wild Turkey Bourbon, but not as creamy and tasty as other releases.

Celebrity sponsored drams tend to be underwhelming and this is no exception as it lacks the distinctive flavorful notes of Wild Turkey while being a little too sweet.

It’s also a bit high in mesquite wood flavor which is the common theme from start to finish. But if you are fond of that particular note you are going to love it,

Overall, Longbranch is an OK bourbon appealing to those who like overly sweet pours or are fond of Matthew McConaughey’s movies.

Longbranch is presented as a collaborative effort between Wild Turkey Master Distiller Eddie Russell and Matthew McConaughey who moonlights as the brand’s Creative Director.

There are a few facts worth knowing about the Longbranch:

  • Aged for 8 years using heavily charred casks.
  • Longbranch is filtered using Texas mesquite and Kentucky white oak charcoals. Texas and Kentucky are McConaughey and Russell’s home states, respectively.
  • The mash bill is comprised of 75% Corn, 13% Rye, 12% barley.
  • Longbranch is made using non-GMO grains.
  • Wild Turkey is distilled since 1891 in Lawrenceburg, KY and is now part of the Campari Group located in Milan, Italy.

Wild Turkey 101

NoseOak, honey, caramel, vanilla
PalateVanilla, brown sugar, baking spice, mint
FinishLong, caramel, charred oak, old leather
Alcohol content101 proof (50.5% ABV)
How to drinkRocks
Similar toBuffalo Trace, Woodford Reserve

On the nose the Wild Turkey 101 is sweet, with hints of honey, caramel and vanilla along a charred oak note.

It offers a nice mouthfeel as it has a buttery feel, a bit warm at first, giving way to vanilla, brown sugar, baking spice, hazelnuts and a light touch of mint.

The finish is medium to long, pleasantly warm, high in charred oak which is a common feature across Wild Turkey’s bottles.

Wild Turkey 101 strikes a solid balance between oak spice, old leather and sweet notes, it is complex but yet easy to drink with quite a pleasant finish.

This is good tasty bourbon that gives a moderate yet pleasing burn; add a large ice ball if you want it go down easy.

The Wild Turkey 101 is one of the best bourbons in terms of value, it goes head to head with much pricier and elite bottles making it a no-brainer.

If you’ve tried the regular Wild Turkey 81 Bourbon you are going to find the 101 to be a vast improvement.

There are a few facts worth knowing about the Wild Turkey 101 Bourbon:

  • Mash bill is comprised of 75% corn, 13% rye and 12% barley.
  • This whiskey ages for no less than 5 years in heavily charred casks.
  • Wild Turkey uses non-GMOs to make whiskey.
  • Wild Turkey barrels its whiskey at a lower entry-proof, meaning the spirit is a lower proof as it comes off the still prior to maturing; that lower entry proof allows to more flavor from the grains.
  • The whiskey is pulled from the barrel at 109 proof before being proofed down a notch.
  • Earned a gold medal at the International Wine & Spirits Competition.

Differences between Longbranch and Wild Turkey 101

These whiskeys are made using the same mash bill but there are a few differences between them providing different flavors

  • Longbranch is filtered using Texas mesquite and Kentucky white oak charcoals as a means of giving more depth to the flavor.
  • Longbranch is aged for 8 years and bottled at 86 proof.
  • 101 is aged for no less than 5 years and bottled at 101 proof.

Wild Turkey Longbranch vs 101: Price comparison

Prices are approximate and stated in USD:

Wild Turkey Longbranch$40
Wild Turkey 101$27

Longbranch vs Wild Turkey 101: Which is better?

The 101 is a champ in terms of value

WhiskeyLongbranchWild Turkey 101
  • The 101 is a champ in terms of value, it drinks lighter than what the proof suggests, while striking a good balance between sweet and spicy notes, along the typical oak char note of Wild Turkey.
  • Good for mixing and yet good on its own as it requires a drop of water to become more approachable.
  • This is one of the best value Bourbons and one to keep at hand.
  • Longbranch is like most celebrity-backed liquors a bit overpriced and underwhelming. Too much mesquite flavor for my taste and quite sweet which is the norm among celebrity drams.
  • For its price you could do better.

Wild Turkey

Wild Turkey is distilled and bottled since 1891 by the Wild Turkey Distilling Co located near Lawrenceburg, Kentucky. It offers tours and is part of the American Whiskey Trail and the Kentucky Bourbon Trail.

The name of the brand comes as an anecdote when Thomas McCarthy, an employee, took samples of whiskey from the distillery on a turkey hunt with a group of friends. The next year, his friends asked him to bring “some of that wild turkey whiskey” on their next hunt.

Wild Turkey now belongs to the Campari Group, an Italian spirits giant, headquartered in Milan, Italy.

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