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Jack Daniel’s vs Proper 12: Discover the Better!

Discover the differences between Jack Daniel’s vs Proper 12 in this in-depth comparison and decide which whiskey is better for You!

Jack Daniel’s No. 7

  • Nose: Banana, oak, wood polish
  • Palate: Caramel, banana, oak char
  • Finish: Citrus, black pepper, oak spice
  • Alcohol content: 80 proof (40% ABV)
  • How to drink: Coke
  • Similar to: Lonehand, Glenfiddich 12


The nose is strong in artificial banana, with hints of brown sugar, oak and a wood polish note lurking in the back.

On the palate, Jack Daniel’s falls flat, with very little body as it lacks texture. Somewhat sweet up-front, with oak char astringency coming behind overwhelming the sweetness as you keep drinking it.

The finish is almost non-existent, warm and peppery, with a hint of citrus and glue.

Is it good?

Jack Daniel’s is a terrible sipper, is just warm and peppery with some weird tasting notes.

The best use you can make of the JD is in cocktails, especially when mixed with Coke. In fact, I can’t think of something better except for Caribbean rums to mix with Coke.

Drink Jack Daniel’s with Coke or Red Bull and you will be very happy with it… beyond that it serves no purpose.

Jack Daniel’s facts:

  • Jack Daniel’s is the best-selling whiskey across the globe with sales of over 100 million bottles per year.
  • Jack Daniel’s is made from 80% corn, 12% barley, and 8% rye.
  • Most distillers adhere to a set amount of years to declare a whiskey ready for bottling but Jack Daniel’s tasters decide when is ready based on color, aroma and flavor. 
  • Jack Daniel’s is filtered for up to 12 days through 10 feet (3 meters) of homemade sugar maple charcoal. This process removes some of the harshness from the spirit.

Proper 12

  • Nose: Caramel, floral, vanilla
  • Palate: Ripe fruit, caramel, oak spice
  • Finish: Orange, caramel, oak
  • Alcohol content: 80 proof (40% ABV)
  • How to drink: Rocks
  • Similar to: Tullamore DEW, Bushmills


The nose kicks-off with a blast of vanilla, followed by hints of caramel and a floral note.

On the palate, the body feels a bit thin. Flavor provides ripe fruit up-front, followed by caramel and bit of pepper but nothing severe.

The finish has a decent length, with very little to no burn, leaving a nice aftertaste of orange, caramel and a tad of oak.

Is it good?

Proper 12 is surprisingly smooth and sweet. I say “surprisingly” as I was expecting a rougher whiskey coming from the much beloved Conor McGregor.

There is nothing remarkable about Proper 12 but nor off-putting. It drinks easy making a good beginner’s Irish whiskey as it does not have any challenging tasting note.

This is so smooth that you can drink it either neat or rocks or use it in a mixer to make cocktails.

This whiskey has gained notoriety due to Conor McGregor’s sponsorship. McGregor partnered with Ken Austin, who sold Avion Tequila to Pernod Ricard and is also the man behind Dwayne the Rock Johnson’s Teremana Tequila.

Proper Twelve facts:

  • Proper 12 receives its name from Dublin 12, the area in which he grew up.
  • Conor McGregor partnered with Ken Austin (former Avion Tequila and the man behind Teremana) and Jose Cuervo to create Proper 12.
  • Proper 12 will be donating $5 of every case (12 bottles) sold to first responders around the world – up to $1million annually.
  • Crafted at the Bushmills Distillery in Northern Ireland, owned by Mexico’s Jose Cuervo.

Jack Daniel’s vs Proper 12: Price comparison

Prices are approximate and stated in USD:

Jack Daniel’s$27
Proper 12$30

Jack Daniel’s vs Proper 12: Which is better?

Proper 12 beats Jack Daniel’s by knockout

WhiskeyJack Daniel’sProper 12
  • Proper 12 is a better whiskey than Jack Daniel’s as it can be drunk straight, rocks or in cocktails whilst Jack primarily serves as a mixer.
  • Proper 12 is a smooth whiskey with no harshness at an attractive price making it a good option for newbies or those curious about Irish whiskey.
  • Jack can only be mixed with Coke, beyond that is just too harsh and full of weird tasting notes.

Jack Daniel’s vs Proper 12: Differences

  • Jack Daniel’s is not a bourbon but a Tennessee Whiskey made from 80% corn, 12% barley, and 8% rye. The high corn content makes the whiskey sweet.
  • Proper 12 is a blend of malt and grain whiskies with no age statement matured in barrels that previously stored bourbon whiskey from the state of Kentucky; bourbon-like notes are present in the 12.
  • Jack Daniel’s is filtered for up to 12 days through homemade sugar maple charcoal. This process removes some of the harshness from the spirit.
  • Proper 12 is a triple-distilled whiskey. Most spirits are distilled twice but the Irish industry adds a distillation ensuring maximum smoothness.

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