Black Velvet vs Seagram’s 7: Discover the Better!

Discover the differences between Black Velvet vs Canadian Club in this head to head comparison and decide which Canadian Whisky is better for You!

Black Velvet

Nose	Vanilla, corn, ethanol
Palate	Oak, ethanol, cotton candy, oak spice
Finish	Nail polish
Alcohol content	80 proof (40% ABV)
How to drink	Cocktails
Similar to	Crown Royal, Canadian Mist

The nose offers vanilla notes, followed by a hint of corn and ethanol.

On the palate, Black Velvet feels thin lacking in texture.

Flavor is mostly wood and ethanol on the first sip but mellows out into an overly sweet cotton candy flavor. As you keep drinking it becomes bitter as oak spice starts to take over.

The finish is short and warm, with a strong nail polish note.

You could disinfect wounds with it but definitely this is something not for human consumption as it’s beyond bad.

This is one of the only whiskies I have tried that doesn’t get better with Coke as the nail polish note gets through.

I always try to find something positive about a dram but this is something for which I have nothing good to say.

Black Velvet is made in Canada by Heaven Hills, who crafts good budget bourbons such as Evan Williams which is a champ in terms of value and immensely better than the Black Velvet.

There are a few facts worth knowing about the Black Velvet:

• Aged for 3 years.

• Mash is comprised mostly of corn.

• Crafted at The Black Velvet distillery in Lethbridge, Alberta, Canada.

• The distillery features an automated operation system requiring just two employees per shift.

• Black Velvet is the second best-selling Canadian whisky behind Crown Royal.

• Owned by U.S. based Heaven Hills (Elijah Craig, Evan Williams, Henry McKenna, Larceny).

Seagram’s 7 Crown Blended Whiskey

Nose	Ethanol, caramel, fruit
Palate	Vanilla, caramel, sugar
Finish	Short, caramel
Alcohol content	80 proof (40% ABV)
How to drink	Sprite, Ginger Ale
Similar to	Seagram’s VO, Jack Daniel’s

The nose hits with ethanol at first, but nothing too terrible. As you let it develop caramel and a fruity note pop-up.

On the palate, Seagram’s feels thin as it displays a watery texture. Taste offers vanilla and an artificial caramel note, along sugary sweetness. There is a fruity note to it but it also tastes artificial to me.

The finish is short-lived with very little warmth, leaving an aftertaste of something that resembles caramel.

Seagram’s 7 is bad, yet drinkable. Throw it down with some ginger ale, 7-Up or Coke and it even becomes enjoyable but definitely not something to drink neat.

It has an overly artificial taste that becomes cloying after a few sips.

Seagram’s was a Canadian Whisky headquartered in Montreal. The company later collapsed and its assets were sold to companies like Coca-Cola, Pernod-Ricard and Diageo.

This whisky is now produced in Norwalk, CT and is owned by Diageo, the British drinks giant, with a portfolio of 200 brands that includes household names like Johnnie Walker, Don Julio, Bulleit, Casamigos.

There are a few facts worth knowing about Seagram’s 7:

• It has no age statement.

• It is comprised of 25% straight whiskey and 75% neutral grain.

Black Velvet vs Seagram’s 7: Price comparison

Prices are approximate and stated in USD:

Whisky	Price	Bottle Size
Black Velvet	$14	1L
Seagram’s 7	$21	1L

Black Velvet vs Seagram’s 7: Which is better?

Seagram’s 7 is drinkable while Black Velvet is too harsh

Whiskey	Black Velvet	Seagram’s 7
Nose		✅
Body
Palate		✅
Finish		✅
Value

• Seagram’s is too sweet and becomes cloying after a few sips, but becomes better when mixed in cocktails.

• Its price also allows for experimentation as you can pour it in anything without remorse.

• Black Velvet is just too harsh with a persistent nail polish notes that is even noticeable when drowned in Coke making it one of the hardest whiskies to taste.