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Black Velvet vs Seagram’s 7: Discover the Better!

Discover the differences between Black Velvet vs Canadian Club in this head to head comparison and decide which Canadian Whisky is better for You!

Black Velvet

black-velvet-canadian-whisky
NoseVanilla, corn, ethanol
PalateOak, ethanol, cotton candy, oak spice
FinishNail polish
Alcohol content80 proof (40% ABV)
How to drinkCocktails
Similar toCrown Royal, Canadian Mist

The nose offers vanilla notes, followed by a hint of corn and ethanol.

On the palate, Black Velvet feels thin lacking in texture.

Flavor is mostly wood and ethanol on the first sip but mellows out into an overly sweet cotton candy flavor. As you keep drinking it becomes bitter as oak spice starts to take over.

The finish is short and warm, with a strong nail polish note.

You could disinfect wounds with it but definitely this is something not for human consumption as it’s beyond bad.

This is one of the only whiskies I have tried that doesn’t get better with Coke as the nail polish note gets through.

I always try to find something positive about a dram but this is something for which I have nothing good to say.

Black Velvet is made in Canada by Heaven Hills, who crafts good budget bourbons such as Evan Williams which is a champ in terms of value and immensely better than the Black Velvet.

There are a few facts worth knowing about the Black Velvet:

  • Aged for 3 years.
  • Mash is comprised mostly of corn.
  • Crafted at The Black Velvet distillery in Lethbridge, Alberta, Canada.
  • The distillery features an automated operation system requiring just two employees per shift.
  • Black Velvet is the second best-selling Canadian whisky behind Crown Royal.

Seagram’s 7 Crown Blended Whiskey

seagrams-7
NoseEthanol, caramel, fruit
PalateVanilla, caramel, sugar
FinishShort, caramel
Alcohol content80 proof (40% ABV)
How to drinkSprite, Ginger Ale
Similar toSeagram’s VO, Jack Daniel’s

The nose hits with ethanol at first, but nothing too terrible. As you let it develop caramel and a fruity note pop-up.

On the palate, Seagram’s feels thin as it displays a watery texture. Taste offers vanilla and an artificial caramel note, along sugary sweetness. There is a fruity note to it but it also tastes artificial to me.

The finish is short-lived with very little warmth, leaving an aftertaste of something that resembles caramel.

Seagram’s 7 is bad, yet drinkable. Throw it down with some ginger ale, 7-Up or Coke and it even becomes enjoyable but definitely not something to drink neat.

It has an overly artificial taste that becomes cloying after a few sips.

Seagram’s was a Canadian Whisky headquartered in Montreal. The company later collapsed and its assets were sold to companies like Coca-Cola, Pernod-Ricard and Diageo.

This whisky is now produced in Norwalk, CT and is owned by Diageo, the British drinks giant, with a portfolio of 200 brands that includes household names like Johnnie Walker, Don Julio, Bulleit, Casamigos.

There are a few facts worth knowing about Seagram’s 7:

  • It has no age statement.
  • It is comprised of 25% straight whiskey and 75% neutral grain.

Black Velvet vs Seagram’s 7: Price comparison

Prices are approximate and stated in USD:

WhiskyPriceBottle Size
Black Velvet$141L
Seagram’s 7$211L

Black Velvet vs Seagram’s 7: Which is better?

Seagram’s 7 is drinkable while Black Velvet is too harsh

WhiskeyBlack VelvetSeagram’s 7
Nose
Body
Palate
Finish
Value
  • Seagram’s is too sweet and becomes cloying after a few sips, but becomes better when mixed in cocktails.
  • Its price also allows for experimentation as you can pour it in anything without remorse.
  • Black Velvet is just too harsh with a persistent nail polish notes that is even noticeable when drowned in Coke making it one of the hardest whiskies to taste.

Canadian Club vs Seagram's 7: (Which Whisky Wins?)

Friday 18th of November 2022

[…] Seagram’s 7 is bad, yet drinkable. Throw it down with some ginger ale, 7-Up or Coke and it even becomes enjoyable but definitely not something to drink neat. […]

Black Velvet vs Canadian Club: Which Whisky Wins?

Wednesday 27th of July 2022

[…] Black Velvet is made in Canada by Heaven Hills, who crafts good budget bourbons such as Evan Williams which is a champ in terms of value and immensely better than the Black Velvet. […]